FITFLOP
Creative Direction
FitFlop Shoe Campaign Film unfolds within a vibrant studio, where movement, colour and energy shape the visual narrative. The controlled space allows performance and rhythm to take focus.
Starring Becca Horn, Bar Maldonado, and Philomena Kwao, the film moves through choreographed and expressive sequences. Movement shifts between precision and spontaneity, creating a continuous sense of flow.
Footwear remains central throughout, integrated into each action. The result is a dynamic and visually driven campaign that blends performance, product and movement with clarity.
Camera
BlackMagic PCC
Lenses
Canon CN
Support
Steadicam, Gimbal
