DAKS X AW

The Daks AW Super 8 Film begins with a party unfolding inside a classical house in Richmond. Movement, music, and interaction fill the space, creating an atmosphere of energy and release. Shot entirely on analog film, the Daks AW Super 8 Film introduces a world shaped by texture, rhythm, and a sense of time passing.

The gathering develops through a series of fragmented moments. Dancing, shifting compositions, and the presence of objects—chairs, tables, and elements of the set—build a layered visual environment. The space feels active and immersive, where gestures and movement define the tone.

As the film progresses, the atmosphere begins to shift. The aftermath of the party introduces a quieter, more reflective state. Movement slows, and the environment reveals traces of what has passed. This transition creates a contrast between intensity and stillness, reinforcing the cyclical nature of the experience.

Starring Lucan Gillespie and Hugh Laughton, the performances move between spontaneity and restraint. Their presence feels instinctive, shaped by the environment rather than imposed direction. Interaction remains fluid, allowing each moment to emerge naturally.

The use of Super 8 film defines the visual identity. Grain, colour shifts, and imperfections become part of the storytelling. Light interacts unpredictably with surfaces, creating a tactile and nostalgic tone. The analog format introduces immediacy, where each frame feels both fleeting and deliberate.

Rather than following a traditional campaign structure, the Daks AW Super 8 Film focuses on mood and memory. It captures fragments of experience that feel both personal and collective. The result is a cinematic piece that blends heritage, fashion, and atmosphere into a cohesive and expressive narrative.