HUSH :: AW
Creative Direction
Josephine Weaver
The Hush AW23 Film Campaign is an intimate study of texture, movement, and atmosphere, shot on Super 8 in Hackney, East London. The analog format introduces grain and softness, creating a nostalgic and tactile film mood.
Set across streets and interiors, the film unfolds through quiet, observational moments. Urban textures and shifting light shape the rhythm, allowing the environment to guide the narrative.
Starring Lilou, the performance is understated and instinctive. Small gestures and natural movement bring a sense of presence and authenticity.
The result is a raw and cinematic piece that connects light, material, and atmosphere through a refined and minimal approach.
Cameras
Beaulieu
